Privacy Policy for GoSwift Logistics

Privacy Policy Overview

This policy outlines how Go Swift Logistics handles the collection, use, disclosure, and protection of personal and non-personal information collected from users of its websites and services (the “Sites”). We are committed to safeguarding user privacy and ensuring compliance with applicable laws, including the California Privacy Rights Act (CPRA).

Information We Collect

1. Categories of Information

We collect various types of information, which fall into two main categories:

• Personal Information (PI): Includes identifiers like names, contact details, account information, payment data, internet activity, geolocation, and more.
• Non-Personal Information: De-identified or aggregated data that does not directly identify individuals.

2. How We Collect Information

Information is collected through:

• User-Provided Data: Information users voluntarily provide, such as through forms or account creation.
• Automated Data Collection: Using cookies, tracking technologies, analytics tools, and embedded content, we gather data like IP addresses, browser types, page visits, and interaction with videos or ads.

3. Cookies and Tracking Technologies

Cookies and tracking tools, such as pixel tags and web beacons, are used to:

• Enable site functionality.
• Provide personalized experiences.
• Analyze user behavior and improve site performance.
• Facilitate marketing and targeted advertising.

Cookies may collect information such as your device type, browser, location, and browsing patterns. These cookies can be session-based (temporary) or persistent (stored for a defined period). Users can manage cookies through browser settings, though some features may be impacted if cookies are disabled.

How We Use Collected Information

Collected information serves several purposes, including:

1. Operating and maintaining the Sites.
2. Improving user experience through customization.
3. Marketing and targeted advertising.
4. Analyzing usage data to enhance functionality.
5. Fulfilling legal and regulatory obligations.

Non-personal information is used at our discretion for any lawful business purposes, including creating de-identified datasets.

Disclosure of Information

1. Information Shared for Business Purposes

In the past 12 months, we disclosed categories of personal information (Identifiers, Commercial Information, Internet Activity, and Geolocation) for specific business purposes such as:

• Service provision.
• Fraud prevention.
• Analytics and marketing.

2. Third-Party Sharing

We engage with third parties, including advertising platforms (e.g., Google Ads, Microsoft Advertising), analytics providers (e.g., Google Analytics), and social media networks. These parties may collect and use data according to their privacy policies.

3. Embedded Content and APIs

Some features (e.g., YouTube, Vimeo videos, Google Maps) collect interaction data. This data may be shared with these platforms, subject to their privacy terms. Users can manage these interactions through platform settings.

Targeted Advertising

We use advertising networks to deliver tailored ads based on user behavior. These networks may combine data from our Sites with information collected elsewhere. For example:

• Google Ads and Microsoft Advertising: Use cookies and similar technologies to serve relevant ads across the internet.
• Opt-Out Options: Users can opt-out of remarketing through Google Ads settings, Microsoft Advertising preferences, or platforms like the National Advertising Initiative Consumer Opt-Out page.

Your Privacy Rights

1. California Residents’ Rights

California residents are entitled to specific rights under the CPRA:

• Right to Know: Request details about the personal information collected, including categories of information, sources, purposes of collection, and any disclosures.
• Right to Delete: Request the deletion of personal information, subject to legal exceptions.
• Right to Correct: Request corrections to inaccurate personal information.

2. Exercising Your Rights

To exercise these rights, users can contact us via:

• Phone: 1-800-748-7448
• Email: contact@goswiftlogistics.com

Requests must include sufficient details to verify identity. We may require additional information for verification and respond within 45 days, with the possibility of a 45-day extension if necessary.

3. Appeals and Non-Discrimination

If a request is denied, users will receive an explanation and information about their right to appeal. Users are assured they will not face discriminatory treatment for exercising their privacy rights.

Security Measures

We employ commercially reasonable technical and organizational measures to protect personal information from unauthorized access, misuse, or loss. However, users should be aware that no online data transmission is completely secure.

In the event of a data breach, we will notify affected individuals as required by law.

Retention of Personal Information

We retain personal information only as long as necessary for business or legal purposes, including compliance with tax, regulatory, and litigation obligations.

Failure to provide certain personal information may limit the functionality of the Sites or our ability to respond to requests.

Cross-Border Data Transfers

Our operations are based in the United States and Canada. If you access the Sites from outside these regions, your information may be transferred and processed in these countries, where data protection standards may differ from those in your jurisdiction.

Third-Party Websites

Our Sites may contain links to external websites. We are not responsible for the privacy practices of these third parties. Users should review the privacy policies of external sites they visit.

Social Media Engagement

We are active on platforms like Facebook, LinkedIn, Twitter, and Instagram. User interactions with our pages on these platforms are public. Data shared through these platforms is governed by their respective privacy policies.

Our Sites may also integrate social media features, such as plug-ins and advertising services, which use cookies or APIs for functionality.

California’s “Shine the Light” Law

Under California Civil Code Section 1798.83, residents may request information about the categories of personal information disclosed to third parties for direct marketing purposes in the past year.

Requests can be submitted to:

• Email: contact@goswiftlogistics.com

Do Not Sell Personal Information

Go Swift Logistics does not sell personal information as defined under California privacy law. Users retain the right to opt out of any sale of personal information if this practice changes in the future.

Do-Not-Track Requests

Our Sites currently do not respond to “Do Not Track” signals from browsers.

Analytical Tools and Partners

We use various analytical tools to monitor and improve user experience:

• Google Analytics: Tracks usage patterns and offers opt-out browser add-ons.
• Microsoft Advertising, LinkedIn Insights, and Pardot Activity Tracking: Facilitate targeted advertising and user engagement.
• Wistia, YouTube, Vimeo: Collect video interaction data for performance analysis.

Users can manage privacy settings directly with these providers or through their account settings.

Contact Information

If you have questions about this policy or wish to exercise your rights, you may contact us through:

• Phone: 800.758.7447
• Email: contact@goswiftlogistics.com

This Privacy Policy may be updated periodically. Users are encouraged to review it regularly for changes.